Justin McCullough
CEO
"I'm looking at the entire landscape of marketing and sales. Take a look for an executive level perspective on all things business - online and offline."
Looking for award winning work, sexy ads, flashy websites and clever social media programs that don't quite seem to reach your bottom-line?
We didn't think so.
Stop expecting magically creative marketing and start demanding a plan that works for you - on time and on budget.
Connect with Turning Minds today.
The Seven CEO Maxims
A weekly must read for executives focused on growing their business. Sign up today!
Srategy
When looking at competition, don't focus on what they are doing today, focus on what they appear to be planning for tomorrow.
Marketing
Challenge yourself to explore new channels, the same old trusty thing you know, may not be nearly as good as the thing you have never tried.
Social Media
Activity in social media spaces can be hard, so think about the quality of your participation just as much as you think about the quantity of it.
Web
If you are paying for static HTML websites, it's costing you a lot more than you realize.
Make Money
Every company can be an eCommerce company by converting knowledge into information products.
Leadership
Saying "no" is often more important than saying "yes".
Follow Through
Nothing happens if it's not being acted on. What are you acting on?
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How We Deliver
Our challenge was to take North American distributors of the international brand, the Wonderbar, to the next level in sales and availability within the United States.
Largely an “online only” product, the brand and product line had only a few retail locations. Within six months, Turning Minds put in place an overarching social media strategy, developed a retail distribution model and retail friendly pricing strategy along with a retailer ecommerce website, point-of-purchase display, sales collateral and direct marketing campaign backed by a formal sales and follow up process.
Join the Discussion
Connect with the team and read the latest from the Turning Minds blog:
Sean McElroy
Co-Foundering Partner
"I'm tracking the shift in marketing and business communications. Take a look for more on the disciplines of marketing that can improve your business."
Tina Brown
Marketing Coordinator
"I'm looking at what's going on in social media with a consideration for stats, trends and analysis. Take a look at some for the latest things getting my attention within the digital arena."
April Curtner
Graphic Designer
"I'm focused on all aspects of design, creativity, and visual communication. Take a look for things in the creative space that impact our communication."
Phil Gerbyshak
Marketing Technology Strategist
"I'm always tuned into social media and content creation. Take a look for blogging and social media insights, tools and usage."
Amber Cleveland
Marketing Strategist
"I look for the good in strategy, online and offline efforts and the organization as a whole. Take a look for a mix of theory, management, and marketing."
Danny Pappan
Production Director
"I'm watching trends in the economy and how business is reacting to shifts in customer loyalty and activities. Take a look for practical thoughts on design and production."